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Provide multi-dimensional and all-round LOGO, brochure, VI, and UI interface design services to help establish a systematic brand visual experience and create a unified VI image.

As part of VI, picture albums are frequently used by enterprises and are also a marketing tool. Their basic functions are twofold: shaping image and promoting sales. Based on these two functions and the album as a unique carrier, the solutions given by Zhengqian can be summarized into 10 points.

1. The picture album has a soul and the planning is fascinating.

Excellent picture albums have an outstanding soul, or aura, which is generally created through layout design and copywriting. In addition to the level of the designer or the materials used, the quality of the album is more important than the planning thinking. Excellent picture albums win in thinking, planning, and design.

2. Logical penetration, stringing beads and leads.

The logic of picture album planning has two lines, bright and dark. The dark line is the logic of thinking (explanation, so-called thinking. Picture album planning should establish "whole points" thinking -----whole: an overall concept of the album, a central idea expression, and an overall image shaping; points: under the guidance of this overall concept, the company introduction, president's speech, company history, product introduction and other contents are input in blocks. The so-called logic , when unfolding the album, it is necessary to follow the logic of "total score" and conform to Chinese habits. This is why most of the albums in the industry put the company introduction at the front. From the perspective of the reader (customer), this arrangement helps the other party to quickly understand the enterprise, first have an overall overview, and then understand each detail in depth. ); bright lines are expressed through copywriting or design execution, and common techniques include graphics, lines, layouts, etc. Only beads strung together with threads can be called chains, and only logical albums can be called "albums." Otherwise, they are just corporate information books.